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The True Fruit

NAMING | BRAND DEVELOPMENT | PACKAGING DESIGN & DIRECTION

We were approached to create a new brand and packaging design for a premium line of imported exotic dried fruits. Depicting beautiful photographs of fruit at the peak of freshness seemed like a no-brainer. This in combination with the natural appearance of a brown craft pillow box helps tell the story of these fruits that were recently dried, packed and delivered fresh from a topical paradise – Pure and Simple.

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