PHILIPS Shave & Beauty

PACKAGING DESIGN & DIRECTION | IMAGE RETOUCHING & COMPOSITING

It’s common knowledge that epilators can be rather uncomfortable to use. Philips tackled this issue head-on and designed a more gentle option; perfect for users with sensitive skin. Our idea for the product and packaging story was to use supporting imagery of delicate flowers to promote this more “gentle” epilator. This concept was then introduced into the actual product design, resulting in a truly cohesive product offering.