NAMING | BRAND DEVELOPMENT | PACKAGING DESIGN & DIRECTION
Little Italy Traditions was a disposable store brand that we developed to play a secondary role to the product…premium attic-aged vinegars from Modena Italy. These were a closeout purchase our client made with limited inventory. The objective was to entice customers to try these vinegars without investing too much time learning about a brand that has a short lifespan. Our strategy was to play-up the product titles and down-play the brand. We wanted customers to know instantly what were in these bottles while still establishing trust with an unfamiliar brand.